Meet the story of a young and broke kid from the streets of Győr, with nothing but a dream of conquering the world.


The story:
The idea of creating something crazy first came to me when I was 16. I was in high school (also high at school), bored out of my mind, so I started sketching. I always wanted to design something unique, something you wouldn’t find on a typical t-shirt. That’s when I came up with the quote: “Sex is cool, but have you ever fucked the system?”
That moment sparked the idea of starting my own clothing brand for people like me, those who refuse to work for someone else just to get one week off a year while their boss makes their annual salary in a week. I hated the fact that I wasn’t born into a rich family, so I decided I’d build my own wealth by creating a community of like-minded individuals.
The only issue? I had no money. But I knew how to hustle. I was always out in the streets, well-connected, and good at selling— I won’t specify what, but u can guess. Once I had enough cash to start, I ordered a sample t-shirt from an Asian manufacturer for $100. It was pricey, but the quality was solid, so I stuck with them.
After testing the sample, I went all in, ordering 60 black “Sex is cool” t-shirts and 30 black-and-white hoodies with the same design. And just like that, the journey began…